Posts Tagged ‘Google Adsense’

5 Google Adsense Alternatives

January 22nd, 2010 Mario's Webmaster
Google Adsense is a great tool that webmasters can use to make money with their website. They way it works is you copy and paste a code on to your web pages that Google supplies you with. Then google searches its database of ads and posts them to the web pages you put the code on. You get paid each time someone clicks on that ad. Google and the publisher split the revenue It is referred to as pay per click and is a great way to make money with a website.

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AdSense Tips from Google AdSense Specialists

January 1st, 2010 Mario's Webmaster
Google AdSense can be a powerful money maker for you if you like it and believe on it. For a new web publisher or blogger, Google AdSense can be the easiest ways for them to start generating revenue from their sites. This is a motivation to them and will give them a taste of making money online.

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11 TIPS FOR GOOGLE ADWORDS SUCCESS

November 2nd, 2009 Mario's Webmaster
by Richard Ball
  1. Use keywords in ad text
    Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd.

  2. Keep ad group keyword list short
    Instead of having a single ad group with a large list of keywords, create many ad groups, each with a short list. This will help you achieve tip #1.

  3. Bid high initially
    Google's ad system determines placement by both bid and CTR (click through rate). To earn a high CTR, you first need to generate some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, lower your bids. Read this article for more information on bidding strategies.

  4. Set daily budget higher than Google recommends
    If you set your daily budget too low, your ad will be displayed intermittently. This is not what you want. You always want your ad to be shown when someone searches for your keywords. Control your ad spend through other means such as employing negative keywords, using exact matches, targeting by region and adjusting keyword bids.

  5. Avoid bidding wars
    Don't waste money getting into bidding wars for a handful of high volume keywords. Instead, expand your keyword list to include more specific keywords that have a lower search volume. Collectively, these keywords will reach the search volume of more expensive keywords. Your average CPC (cost per click) will fall dramatically using this tactic. Use keyword research tools to expand your list of keyword phrases.

  6. Set higher bids on exact matches
    Include both broad and exact matches for a keyword phrase. Set the bid higher for the exact match. This allows you to control the position of the ad for the exact search. For example, if your ad group bid is set to 10 cents, you might set a 25 cents bid for the exact match:
    [keyword phrase] ** 0.25
    keyword phrase
    Read this article for more information on exact match bidding.

  7. Use negative keywords
    Your ad will not be displayed if the search includes a negative keyword. Add more negative keywords at regular intervals. As your negative keyword list grows, your ad group's CTR will increase, saving you money and/or improving your ad's position. For example, if you sell products or services at a premium, include negative keywords like:
    -free
    -cheap
    -discount
    Read this article for more information on negative keywords.

  8. Use a relevant landing page
    For most searches, don't point the ad to your home page. Choose a landing page on your site that includes the keywords from the search. In some cases, it's worth creating a custom page that's not in the normal navigation of your site.

  9. Separate search and content campaigns
    Many people lose money using AdWords when their site is swamped with hits from content ads. Most people don't realize that displaying ads on Google's content network is turned on by default. Either turn off the content network or create separate campaigns for search and content ads. Read this article for more information on Google's content ads.

  10. Test multiple versions of ad
    Take advantage of Google's feature allowing multiple ads to be created and rotated within a single ad group. Test different ad text and see which version works best, both from an ROI and CTR perspective. A better ad will lead to a higher CTR and lower bids for the same ad position.

  11. Track your results
    Don't rely on Google's reporting tools. They're good, but you need more detail, particularly to see which actual keyword phrases your broad matches are triggering. You'll need this to help build your list of negative keywords for each ad group. Plus, click fraud is a problem and needs to be addressed. If you don't have tracking software in place, use our free web analytics software.
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7 Tips To Earn More With Adsense

October 23rd, 2009 Mario's Webmaster

Here is a compilation of some of the best adsense tips that will surely increase your adsense earnings. I know a lot of people use adsense as their source of income so here is the list the i made to help you earn more!

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Highest Paying AdSense Keywords 2009

July 20th, 2009 Mario's Webmaster
Here are some of the highest paying keywords, these AdSense keywords range from $1-$100 a click. If you are interested in creating a site around these keywords, or looking to get served with the highest paying ads you may find knowing what some of the high paying keywords are. Here are a few remember where to come for all your blog traffic tips

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Posted in Learn to SEO Tags: , , , , , , , , , , 3 Comments »
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