Posts Tagged ‘SEO-Tips’

Top 10 secrets of SEO

November 5th, 2009 Mario's Webmaster

Today everyone wants to have better search engine result pages ranks. However only one can have the rank 1. Therefore you need to optimize constantly your websites and to have an edge over others you need to do something different and unique. Following are 10 rare tips/secrets which can help you get high search engine ranks.

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11 TIPS FOR GOOGLE ADWORDS SUCCESS

November 2nd, 2009 Mario's Webmaster
by Richard Ball
  1. Use keywords in ad text
    Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd.

  2. Keep ad group keyword list short
    Instead of having a single ad group with a large list of keywords, create many ad groups, each with a short list. This will help you achieve tip #1.

  3. Bid high initially
    Google's ad system determines placement by both bid and CTR (click through rate). To earn a high CTR, you first need to generate some clicks. Bid high initially so your ad is seen early in the search results. Once you have a high CTR, lower your bids. Read this article for more information on bidding strategies.

  4. Set daily budget higher than Google recommends
    If you set your daily budget too low, your ad will be displayed intermittently. This is not what you want. You always want your ad to be shown when someone searches for your keywords. Control your ad spend through other means such as employing negative keywords, using exact matches, targeting by region and adjusting keyword bids.

  5. Avoid bidding wars
    Don't waste money getting into bidding wars for a handful of high volume keywords. Instead, expand your keyword list to include more specific keywords that have a lower search volume. Collectively, these keywords will reach the search volume of more expensive keywords. Your average CPC (cost per click) will fall dramatically using this tactic. Use keyword research tools to expand your list of keyword phrases.

  6. Set higher bids on exact matches
    Include both broad and exact matches for a keyword phrase. Set the bid higher for the exact match. This allows you to control the position of the ad for the exact search. For example, if your ad group bid is set to 10 cents, you might set a 25 cents bid for the exact match:
    [keyword phrase] ** 0.25
    keyword phrase
    Read this article for more information on exact match bidding.

  7. Use negative keywords
    Your ad will not be displayed if the search includes a negative keyword. Add more negative keywords at regular intervals. As your negative keyword list grows, your ad group's CTR will increase, saving you money and/or improving your ad's position. For example, if you sell products or services at a premium, include negative keywords like:
    -free
    -cheap
    -discount
    Read this article for more information on negative keywords.

  8. Use a relevant landing page
    For most searches, don't point the ad to your home page. Choose a landing page on your site that includes the keywords from the search. In some cases, it's worth creating a custom page that's not in the normal navigation of your site.

  9. Separate search and content campaigns
    Many people lose money using AdWords when their site is swamped with hits from content ads. Most people don't realize that displaying ads on Google's content network is turned on by default. Either turn off the content network or create separate campaigns for search and content ads. Read this article for more information on Google's content ads.

  10. Test multiple versions of ad
    Take advantage of Google's feature allowing multiple ads to be created and rotated within a single ad group. Test different ad text and see which version works best, both from an ROI and CTR perspective. A better ad will lead to a higher CTR and lower bids for the same ad position.

  11. Track your results
    Don't rely on Google's reporting tools. They're good, but you need more detail, particularly to see which actual keyword phrases your broad matches are triggering. You'll need this to help build your list of negative keywords for each ad group. Plus, click fraud is a problem and needs to be addressed. If you don't have tracking software in place, use our free web analytics software.
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How To Generate Fast Free Website Traffic

October 24th, 2009 Mario's Webmaster

It goes without saying that if you don’t have website traffic, the other components of your web business can’t work very effectively. Without eyeballs on your sales letter, you won’t make any sales!

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Promoting Your Blog Without Search Engines

October 23rd, 2009 Mario's Webmaster

I guess all of you were there at the time when the internet had no search engines, I was also there at that time, but too small to use the web. I still remember my mother having a list of excel sheets which were filled with web pages filed under particular categories, she would get those sheets from her friends and give it to some other of her friends.

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5 SEO Techniques You Should Never Use

September 14th, 2009 Mario's Webmaster

SEO is the means by which an Internet marketer goes about getting a web site noticed on the search engines in the top 10, or top 5 or even as number 1. The trick is to place keywords strategically within a web site, blog or other means by which search engines will find you. There are acceptable and unacceptable ways of using this marketing technique.

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