Search engine optimization is a tried and tested means to improve inbound traffic to a site. It is an unpaid method to obtain a place in the search engine results pages. There are numerous techniques to improve traffic to one’s site including link building. But as the website grows in size, it is not possible to manually perform search engine optimization to increase the traffic. It will end up in chaos and the results may not be promising. Automated tools come to the rescue of the search engine optimizer at this point.